Questions and Answers
What should the customer know about your pricing (e.g., discounts, fees)?
Pricing really varies based on scope of project and turnaround time. The more information the customer provides upfront ensures a more accurate estimate.
What is your typical process for working with a new customer?
I ask lots of questions. I try to understand what each client envisions. I can then transform their ideas into finished designs. Based on each project and scope, once I have all the information I need, I give clients a working timeframe (or on when the concept(s) will be ready). Once the concept is presented, I work with clients on any revisions and tweaks. This continues until my clients are satisfied with the final design.
What education and/or training do you have that relates to your work?
I have an Associate Degree in Graphic Design and 18 years of professional experience. Between working in full service ad agencies as a Creative Director, along with freelancing for the past 18 years, I have all the necessary tools, confidence and experience needed to deliver top-quality designs and services.
How did you get started doing this type of work?
After earning my graphic design degree, I was lucky to find a job with a small advertising agency right away. Being subjected to so many different clients, and variety of projects, was the best way to learn. I learned to be a very time-efficient designer. But I also learned how to work with clients and how to work in this business at large.
What types of customers have you worked with?
In the past 18 years, I was so fortunate to work with a wide spectrum of industries: law firms, healthcare companies, a toy company, restaurants, mortgage companies, construction, manufacturing and various trades companies, etc ... Too many to list.
Describe a recent project you are fond of. How long did it take?
I recently refreshed the branding for a local restaurant. I updated all their menus and signage, including working with a photographer to shoot various dishes for the new menus, etc. I also rebranded a sizeable Law Firm by creating their new logo. This was followed by many print collateral materials, that then wrapped up into a Brand Style Guide - this highlighted all of the new graphical elements.
What advice would you give a customer looking to hire a provider in your area of work?
Ask questions, meet in person if possible (distance), talk on the phone to make sure both parties are compatible. It's also important to follow your instincts. Hire someone who communicates well and responds to your messages quickly.
What questions should customers think through before talking to professionals about their project?
Provide as much information as possible. Ask a designer if they have a creative brief. This is a "getting to know you" and lays a good working foundation for any upcoming projects. By using this, it allows open communication between the professional and contractor. It's also a good idea to ask about how many rounds of revisions are allowed once you see the concept(s). Make sure your instructions for revisions are clear. Follow up with change requests in writing (not over the phone). Make clear in the beginning what type of final files you prefer once the project is finalized.